New HBO Now Streaming Service Shows Consumer’s Will Is King

For three months, Apple Inc. gets an exclusive deal to sell the service; at the same time, it’s cutting the price of its Apple TV units to $69 from $99. After that, other companies are expected to get involved selling access, and HBO executives have insisted cable companies can benefit by bundling HBO Now with their broadband service to reach new customers. – Eric Deggans, NPR
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