Nielsen Reports 2 in 5 U.S. Households Subscribe to Video Streaming Services

About two in five American households now subscribe to a video streaming service like Netflix, Amazon Prime or Hulu Plus, according to a new report from the media measurement company Nielsen that tracked the penetration of the digital offerings. […] Netflix, which counts 40 million paid subscribers in the United States, ranked at the top in terms of penetration, with about 36 percent of households subscribing to the service in November, Nielsen said Wednesday in its Total Audience Report. Amazon Prime came next at 13 percent during the same period, followed by Hulu Plus at 6.5 percent. – Emily Steel, The New York Times
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