TV ratings are also falling as streaming subscriptions climb, and there’s probably a connection. Around 40 percent of the decline in TV ratings during the third and fourth quarters of 2014 is due to people are spending more time watching streaming TV online, sources who attended a talk by the Cabletelevision Advertising Bureau last week told The Wall Street Journal. The “biggest contributor to the drop is SVOD [streaming video on demand],” Jon Steinlauf, president of national ad sales and marketing for media company Scripps Networks Interactive, told WSJ. – Alexis Kleinman, The Huffington Post  

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