Sony Pictures Television, a unit of Sony Corp., is in advanced talks to sell reruns of the hit 1990s NBC sitcom to an online video service, and expects to have a deal wrapped up in the next few weeks, people familiar with the situation said.

Among the bidders chasing the rights to the “show about nothing” are Hulu, Amazon and Yahoo. The deal could fetch a price well north of half a million dollars per episode, the people said. There are 180 Seinfeld episodes. – Merrill Barr, UPROXX

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