YouTube fashion and beauty vlogger Bethany Mota, who has 8.4 million followers on the Google video site, has invested an undisclosed stake in BeautyCon, which is looking to grow beyond its roots as a live conference into a media brand. Mota, who was one of the YouTubers who recently interviewed President Obama after his State of the Union address, was a big draw at the 2014 BeautyCon in Los Angeles. She’s also been featured in ad campaigns from YouTube, and has a deal with Aeropostale for her own branded line of clothing, accessories and perfumes. – Todd Spangler, Variety

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