Apple will share viewer data to programmers on its TV service, claims report

According to the New York Post, Apple plans to share viewer data, such as demographics, what’s being watched and when to broadcast networks and other programmers. This level of data would help programmers target advertising to Apple TV customers, and isn’t something usually provided by cable companies,, or Netflix. The Post cites sources saying Apple plans to launch its service in the fall, and it has been in talks with Disney, CBS, FOX, and Discovery Communications for content partnerships. – Dan Seifert, The Verge
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