HBO, Sony reportedly look for special streaming deals with ISPs

The idea is that ISPs might be able to bundle streaming services with their internet packages and also take a cut of the revenue, but in past years negotiations over that kind of split haven’t resulted in a deal. Add on the fact that customers have repeatedly and vocally come out against anything that would turn internet service into the same kind of bundle deal we’ve seen on cable TV, plus regulatory pressure and outcry from competing services, and it seems even more unlikely. According to [The Wall Street Journal’s] sources, even some cable executives claim setting up such an arrangement could cost “hundreds of millions” for a single company. Whether or not the media companies would pay straight up for the arrangement hasn’t been confirmed. – Richard Lawler, Engadget
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