Cable Starts Scoring With OTT

Pay-TV providers are testing multiple combinations of broadband, traditional television and over-the-top (OTT) video services to see which variations deliver the highest returns. Most of these trials are still relatively new, but a few have started to produce results. […] In a note of caution, however, the pay-TV providers on the panel acknowledged that offering their own OTT services can put them in direct competition with their programming partners, many of whom also want to reach consumers over the web. TWC’s [Tom Gonder], remained unconcerned, pointing out that cable companies still provide the delivery pipe for video. – Mari Silbey, Light ReadingĀ 
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