Discovery Feels Pressure to Adapt to Streaming ‘Skinny Bundles’

U.S. television viewers subscribe on average to about 189 channels even though they watch merely about 17 channels, according to Nielsen. Consumers have long clamored for cheaper, slimmed-down options yet only recently have the economics behind online distribution made sense. […] A lot is at stake with the arrival of the skinny bundle, an effort by media companies to reach consumers in the roughly 10 million U.S. households with high-speed Internet but who have so far chosen to not subscribe to a pay-TV service. Missing out on the skinny-bundle trend would cost Discovery substantial revenue opportunities. – Rebecca McClay, TheStreet