According to initial reports, the reason for NBCUniversal’s exclusion is that previous negotiations between Apple and NBCUniversal’s parent company, Comcast, left a bad taste in Apple Inc.’s mouth. Now comes word, via Comcast itself, that Apple hasn’t even approached the company about developing a TV partnership. […] Of course, this isn’t to say that Apple won’t be approaching Comcast in the near future. Indeed, if Apple is, in fact, planning to roll out a TV service designed to get consumers to do away with their cable packages, having NBC content in the mix is arguably a must. – Yoni Heisler, BGR

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