The real reason Apple’s TV streaming service might not include NBC

According to initial reports, the reason for NBCUniversal’s exclusion is that previous negotiations between Apple and NBCUniversal’s parent company, Comcast, left a bad taste in Apple Inc.’s mouth. Now comes word, via Comcast itself, that Apple hasn’t even approached the company about developing a TV partnership. […] Of course, this isn’t to say that Apple won’t be approaching Comcast in the near future. Indeed, if Apple is, in fact, planning to roll out a TV service designed to get consumers to do away with their cable packages, having NBC content in the mix is arguably a must. – Yoni Heisler, BGR