Why is HBO’s new cable-free online streaming service coming to Apple TV and other Apple products before anyone else? MacRumors flags a comment made by HBO CEO Richard Plepler […] “They’re obviously an extraordinary company with a wide range of devices, and those devices are proliferating throughout the consumer base,” Plepler said in a recent interview. “But also, as we look at HBO GO, which is our streaming service tethered to distributors, we saw about 60% usage on Apple devices so it made perfect sense for us to work with Apple introducing HBO Now.” – Brad Reed, BGR

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