This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people have bypassed them. […] While YouTube has enabled similar features in the past that allowed marketers to display more information on top of their ads, these only ever worked on desktop and were confined to text-only. The new TrueView will feature imagery and be viewable on smartphones, tablets, and eventually on connected TV devices like Apple TV and Chromecast. – Amanda Connolly, The Next Web

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