California streaming: an inside look at the Netflix ‘war room’

Once the show is finalized, about a month before launch the original video is presented to Netflix’s product team, which needs to make hundreds of different encodings of that video to fit every sort of device (mobile phones, tables, gaming consoles, as well as laptops and television sets) and every sort of bandwidth. Netflix is equipped to switch from different encodings of the video based on the device a subscriber is using and how fast that user’s internet is at any given moment. The goal is for the stream to never come to a complete stop. “We would rather degrade the quality of the video and not interrupt the viewing experience, and then bring the quality back up once the broadband is back up to speed,” Chris Jaffe, Netflix vice president of product innovation, says about the process. – Brian Moylan, The Guardian