The Streaming Throne: Can HBO Win at Netflix’s Game?
[HBO]’s online-viewing operation has periodically crashed during heavily watched shows—disruptions marred episodes of Thrones and True Detective last year—but those problems affected HBO Go, a freebie service available only to cable-TV subscribers and their freeloading friends. HBO Now has opened the premium-cable door to a new demographic of digital customers who are paying handsomely to access its hottest shows. With a monthly rate of $14.99, significantly more than Netflix’s typical $8.99 price, HBO has a lot riding on this test of its ability to handle a streaming surge. – Joshua Brustein, Bloomberg Business
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