The Katana analytics system was created over a decade to capture analytics for online games. Now it has been adapted to measure viewers’ social influence in dollar amounts. It can be used to find the most valuable viewers and predict viewer spending habits, according to Ninja Metrics chief executive Dmitri Williams. The company is showing off the system at the National Association of Broadcasters (NAB) show this week in Las Vegas. – Dean Takahashi, VentureBeat

(Full Story:http://ift.tt/1DDKJtk)