Report: Google Wireless cellular announcement is imminent

Google will have a hard time being “disruptive” when it’s only reselling someone else’s service. Any Sprint and T-Mobile MVNO would be at the mercy of… Sprint and T-Mobile. Google Fiber is disruptive because Google is using a different data delivery technology—fiber optic—and doing all the hard work of ground-up network building, which gives it full control over everything. By owning everything, Google can sell high speeds for low prices, and shake up the competition in cities it offers service. Reselling service on Sprint and T-Mobile’s existing networks doesn’t leave that much room to be different. Some customers might have a lower bill, but we don’t see how it will be the “10x” improvement Google usually shoots for. – Ron Amadeo, Ars Technica