Survey: More People Now Prefer Streaming Than Watching Live TV

  • Trailing Millennials” (ages 14-25) – 72 percent named streaming video as one of the most valuable services, with 58 percent saying the same for pay TV. Also, Variety relayed, 25 percent of these Trailing Millennials either canceled their pay-TV services in the last year or haven’t had pay TV for more than a year, compared with 16 percent of overall respondents.
  • Generation X (32-48) – 80 percent picked pay TV vs 47 percent for streaming
  • Baby Boomers – 89 percent picked pay TV vs 43 percent for streaming. – Gina Carbone, Moviefone