So [Chief Executive Richard Plepler,HBO] called a friend, pollster Doug Schoen, to study whether launching a streaming service was worth it and how he could reach out to new online customers. What he found was that HBO was missing out on nearly 10 million households that might want to watch the premium channel but did not subscribe to cable. They were mostly younger consumers — people who have never subscribed to cable. – Cecilia Kang, Washington Post http://ift.tt/1bsotHT