Germany to integrate YouTube in TV ratings system

AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures. […] With the move, AGF reacts to the growing relevance of online video in media consumption in particular through the increasing number of screens and mobile devices. Also, the video market continues to diversify: In addition to the content offerings of classic TV broadcasters, a rising number of video portals and streaming providers enter the market. – Jörn Krieger, Broadband TV News