This chart explains why Spotify added video

It’s easy to see why Spotify is moving into video. According to data from GlobalWebIndex, charted for us by BI Intelligence, 87% of Spotify users watched a video clip online, while 70% of its users watched TV on demand in the past month. More than 60% of its users streamed a full-length show live over the web in a given month, while a third of Spotify users are currently paying for a TV or a film streaming service each month. – Eugene Kim, Business Insider