Sling TV CEO Roger Lynch on changing programmers’ minds, targeted ads, linear TV’s ‘rabbit hole’
The linear TV numbers coming out from Nielsen are disturbing. Did linear TV just hit some kind of rabbit hole… I think there are a number of long-range factors at play. Video habits are materially changing. The Internet and wireless technologies are enabling this change. The fact is overall video consumption is increasing, so it’s important to think about how consumers are viewing their content.[…] All players in this ecosystem will have to embrace innovation to stay with the audience. – CEO Roger Lynch, Sling via Fierce Cable
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