Will “Unprecedented” Ad Agency Reviews Hurt TV’s Upfront Market?

The volume of reviews is “unprecedented,” Pivotal Research Group’s Brian Wieser says, as companies question whether they’ve been shortchanged in the often opaque dealmaking process. Over the last eight weeks, accounts worth a total of $13 billion a year in spending have come under review. They include blue chip names such as Procter & Gamble, General Mills, Fox, L’Oreal USA, Johnson & Johnson, Coca-Cola, Citibank, Sony, and Volkswagen. – David Lieberman, Deadline Hollywood