[I]t’s official, and comes with details: The service, which doesn’t require a cable or satellite subscription, will be called Showtime — just like the channel. It will cost $10.99 a month, underpricing HBO Now at $14.99. And it will launch in early July, in time for the July 12 debut of the new seasons of Ray Donovan and Masters of Sex. It will initially just be available via Apple. But Showtime doesn’t have an exclusivity arrangement, like the one Apple had with HBO when it launched its standalone service in April[.] – David Lieberman, Deadline Hollywood

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