Why is this happening now? Blame streaming video services like Netlix and Amazon, which have lured TV watchers away from ad-based programming. PricewaterhouseCoopers lumps these services into a category called home video revenue, which is growing quickly in the United States: it’s expected to jump nearly 15 percent annually for the next five years to hit $16.5 billion by 2019. “A portion of this growth is coming at the expense of the TV advertising market,” PwC director Matthew Lieberman says. People will soon spend more to stream TV show and films than they do to go to the movies, Lieberman explains. – Jessi Hempel, WIRED

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