How Popular Netflix Is Relative To The Major Networks
In order to get these numbers, the analysts took Netflix’s claims that its users streamed around 10 billion hours of its video library in the first quarter of 2015 – which comes out to around 2 hours of viewing a day per subscriber – and divided that number by 24 hours, then multiplying that figure by the number of Netflix subscribers in the U.S., using that last number as a percentage of households in order to come up with a Nielsen rating. When everything was tallied, Netflix had a Q1 rating of 2.6, which is right around what ABC and NBC are getting. – Nick Venable, Cinema Blend
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