In the U.S. market, approximately 11 percent of all households subscribe to a broadband service but not to pay-TV. Of these households, 65 percent, representing 7 percent of all U.S. households, currently subscribe to one or more OTT video services. This figure includes both previous pay-TV subscribers who have cancelled service and consumers who have never subscribed to pay-TV. – Brett Sappington, Fierce Online Video

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