Music downloads down 10%, streaming up 100%, prior to launch of Apple Music

photo: Businesskorea.co.kr

The rationale behind Appleā€™s move into streaming music can be neatly summarized in two stats from the latest Nielsen data on American music sales: music downloads fell by 10% in the first half of the year to 531M, while streaming almost doubled to 135B. – Ben Lovejoy, 9to5Mac.com