YouTube Video Subscriptions: Why They’re Going to Be a Very Hard Sell

Photo: Variety

YouTube viewers come to YouTube for free video. People have been trained for 10 years that YouTube is a vast video jukebox that’s free to use. Will they suddenly be motivated to shell out a monthly fee to watch that without the ads? YouTube has a poor track record of making consumers part with their money: a pay-channel initiative failed to take off two years ago, and its streaming movie-rental service hasn’t registered much action apart from Sony’s “The Interview.” – Todd Spangler, Variety