Telstra is the latest provider to join Roku Powered, a licensing program announced last fall in which pay TV operators tap Roku hardware and customized interfaces to deliver apps and services to the TV. Sky UK, Sky Deutschland and Sky Italia are the other announced Roku Powered partners. Roku is using the program to enter the pay TV arena and to expand beyond its bread-and-butter retail business that counts competitors such as Apple, Google and Amazon. – Jeff Baumgartner, Multichannel News

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