For HBO, acquisition of the program and other content from Sesame Workshop is key in its push to establish itself not only as a premium video outlet distributed by cable and satellite providers, but also as a stand-alone broadband service that vie for subscriber dollars with rivals like Netflix and Amazon. Kids’ content is one of the biggest drivers of consumers picking up subscription-video-on-demand services. HBO also runs a cable outlet devoted to kids and family programming that is typically bundled with its flagship network. – Brian Steinberg, Variety

(Full Story:http://ift.tt/1HIFR3G)