Why HBO, Netflix, and Amazon Want Your Kids

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The battle for kids, at bottom, is about keeping their parents around even when a favorite show about a murderous politician is on hiatus. Streaming services are far easier to cancel and resubscribe than cable-TV, notes Rich Greenfield of BTIG, so the goal is to make that decision harder. “Remember when Netflix launched House of Cards, dropping all episodes at once, and investors feared consumers would sign up for three days, binge the entire series, and then disconnect?” he observed recently. “Netflix combated this risk by adding a significant amount of content that targeted all members of the family, with children’s content a critical ‘glue’ to its offering.” – Joshua Brustein, Bloomberg Business