Futuresource’s latest Living with Digital consumer research study identified live TV (pay & free) is still the primary viewing choice for 65% of respondents across the territories with France showing the most solidarity at 75% compared to 59% in both US and UK. Although cost was the primary or secondary reason for respondents dropping pay-TV services across all territories, indicative of alternative content sources, respondents are also pledging continued allegiance to premium tier pay-TV subscriptions with over a third of pay-TV respondents taking movie packages and over 40% taking sports – as high as 57% in US. – Broadband TV News

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