Terrestrial Broadcasters Downplay Size Of Streaming Audiences

Posted on August 22, 2015 by Streaming-TV Leave a comment

photo: AdExchanger

Advertiser Perceptions conducted an online survey of 327 media decision-makers between May 11 and May 14. Responders estimated that AM/FM radio reaches 64% of Americans, but Nielsen data claims terrestrial radio actually reaches 93% of Americans weekly. – Liz Rowley, AdExchanger

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tagged with AdExchanger, Business, Consumer, internet radio, Liz Rowley, music streaming, report, Streaming Radio, Study, Terrestrial Radio, Trend

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Terrestrial Broadcasters Downplay Size Of Streaming Audiences

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Terrestrial Broadcasters Downplay Size Of Streaming Audiences

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