Pandora opens Minneapolis office to pull local advertisers to streaming music service
Pandora has had a small local sales team since 2012. It’s now formalizing its presence with a 5,000-square-foot lease in the city’s most recognizable office tower, IDS Center, for about 20 people, with room to grow. The primary function of its Minneapolis location is to land new contracts, or renew existing ones, with local advertisers. About 77 percent of the company’s total revenue comes from ad sales, which experienced 30 percent year-over-year growth in the latest quarter. – Kristen Leigh Painter, Star Tribune
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