Teens to Netflix: We Already Like You, Stop Trying So Hard
Netflix has long been tightlipped about its user demographics and has made no exceptions this week, but previous surveys have found teens and tweens watch less television overall, and tend to prefer short clips on YouTube, Vine, or streaming services to traditional TV. It can make them a tricky group to target given all of the other outlets competing for their attention, but [Erin Dwyer,Netflix] said Netflix doesn’t necessarily view these other platforms as competition. – Kaleigh Rogers, MOTHERBOARD
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