Nielsen is now tracking ratings for nearly 1,000 streaming shows
Nielsen started measuring viewership data on streaming sites last winter as a means of giving major studios like 20th Century Fox and NBCUniversal a clearer sense of how streaming affects their revenue. Studios still make more money from traditional, ad-supported television, but subscription-based streaming has been eating into TV viewership for some time now. […] The data Nielsen is tracking is still fairly limited, though, since it doesn’t include viewership from mobile devices or overseas subscribers. Nielsen has plans to include those metrics, but Netflix uses those limits to dismiss the effort out of hand. – Kwame Opam, The Verge
You must log in to post a comment.