MTV desperately wants to reach millennials, but the VMAs are proof they’re doing it wrong
I was willing to tolerate Miley and her tongue in order to enjoy the rest of this year’s show—maybe she’s this generation’s Max Headroom?—and figured it would be no problem, since MTV knows millennials don’t pay for cable and watch everything on the Internet. I was reassured by announcements of an “All Access Livestream” on MTV’s website, and at 9 pm EST, I opened my laptop. What I found—instead of the show everyone was already tweeting about—was a grid of low-quality live feeds, including one featuring a woman who appeared to be a publicist unaware of being filmed, walking down a corridor, which was as riveting as it sounds. – Jenni Avins, Quartz
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