Zvooq, Russian Independent Streaming Service, Licenses Its Final Major

photo: Franck Camhi, Getty Images

Thanks to a recent contract with Sony Music Entertainment, Russia’s Zvooq has become the country’s only fully licensed and independent music service, while the company’s unique strategy makes it stand out in the digital music segment. […] Currently, Zvooq uses a freemium model — incorporating both ad-sponsored and subscription tiers — and is planning to introduce a new subscription model for the market, in which a specific advertising brand will pay for subscriptions of selected users. – Vladimir Kozlov, Billboard