For consumers, the EPIX / Amazon.com deal was a great step — more places to find your favorite movies. But for a company like Netflix, non-exclusive content is far less valuable. When a movie is available everywhere, it becomes a commodity instead of a differentiator, moving the competition to less quantifiable terrain such as value and quality of service. Get in the ring with someone like Amazon, which uses its streaming service as a value-add rather than a revenue generator, and you’re talking about asymmetrical warfare. – Bryan Bishop, The Verge

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