Here’s What Surprised Showtime After It Began Offering a Streaming Service

photo: Showtime

One discovery: many subscribers are opting to stream the network’s live feed, instead of seeking out on-demand programming. “The livestreaming has done better than we expected,” said [President David Nevins] of the feature, something which HBO Now doesn’t offer. “As people are discovering Showtime, a lot of them just want to see what’s on the livestreaming, so they’re watching it there.” – Jason Lynch, Adweek