Netflix Keeps Losing Mainstream Movies, Informs Users They Should Be Ok With That Because Of…
Netflix also has to walk the minefield of explaining all of this to consumers who just want the latest and greatest content and options and don’t care about the details. For example, Amazon recently announced it would be letting users download content for streaming at a later date (albeit via Amazon’s heavily DRM’d system). That’s an appealing solution for usage-capped customers, but Netflix last week stated it wouldn’t be following suit, claiming that offline downloads would prove too confusing for customers […] Of course that’s crap: letting people store a local copy of a film isn’t remotely complex. What’s complex is explaining to consumers why such functionality would likely cost Netflix significantly more in copyright licensing fees and layers of mandated DRM deployment. – Karl Bode, Techdirt
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