Speaking in a keynote and subsequent Q&A at IBC, [CEO Roger J. Lynch] added that the OTT service, which launched in the US seven months ago, is already available on Amazon Fire TV, Amazon Kindle, Roku and Xbox, and following the consumer and what they want. Lynch revealed that over 90% of its customers also have Netflix, which he sees as a complementary service. Furthermore, while almost two-thirds create their package on their phone, they invariably still go on to watch the content on TV. – Chris Dziadul, Broadband TV News

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