The Nielsen data highlighted two main reasons for not paying: (1) streaming services are charging too much, and (2) free services are good enough. That puts the spotlight once again on YouTube, which is surging forward as the fastest-growing component of the streaming music sector, but is completely free. According to earlier data also released by Nielsen, YouTube is now growing 60% faster than all other on-demand streaming services combined, including audio-specific platforms like Spotify. – Paul Resnikoff, Digital Music News

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