How a small streaming site became the Netflix for indie film

photo: Shin Katan, The Verge

MUBI has spent years cultivating that audience with a selection of artsy, obscure films that don’t usually appear on Netflix or Hulu. (It originally launched under the name “The Auteurs,” before rebranding in 2010 as MUBI — a play on accented pronunciations of “movie,” and after a city in Nigeria.) On Monday, the titles available on the company’s US site included Bernardo Bertolucci’s 1970 classic The Conformist, and Sympathy for Mr. Vengeance, by Chan-wook Park. Occasionally, it features more mainstream movies like Sin City, currently available on the French site, though the majority are far more obscure. A new title is added every day as another drops out, meaning that only 30 films are available for streaming at any given time. – Amar Toor, The Verge