HP Is Launching A Streaming Service In Europe To Entice Millennials Into Buying Laptops
Hewlett-Packard has announced that it is getting into the streaming music business, though it’s not looking for as massive a user base as companies like Spotify, Pandora or Apple Named HP Lounge, the streaming service will only be available to those who buy a new HP computer, […] The move is part of a marketing plan to make HP computers seem more appealing to a younger demographic. Streaming music is extremely popular with millennials, and HP knows that music is a great way to reach the group, which is often difficult to market to. – Hugh McIntyre, Forbes
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