Cord cutting isn’t about saving money – it’s about having choices

photo: BGR

Saving money really isn’t the point. Instead I want the ability to pay separately for content that I actually want to watch and not be forced to buy a bundle of channels that never get used. The cable industry stubbornly refused to offer a la carte channel selections for years but now streaming technology has improved to the point where traditional cable bundles just make no sense for a lot of people. While cable companies can try to make up for this by jacking up the prices of broadband, there’s no chance that they’ll ever be able to force us all to live with massively overpriced bundles again. – Brad Reed, BGR