In the modern tech world, success is measured by product attributes such as speed, size and efficiency, and in order to remain competitive, companies feel they must constantly upgrade their products. When browsing the MacRumors Buyer’s Guide, you’ll see that it advises consumers to proceed with caution when thinking about purchasing an Apple MacBook Pro with Retina display because it’s nearing the end of its cycle — even though the newest version came out less than six months ago. We’re talking about a device that costs thousands of dollars — yet consumers can only expect it to remain relevant and supported for less than a year. – CEO John Horn, Ingenu via Re/code

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