Netflix Dropping Its “One-Size-Fits-All” Streaming Algorithm

Netflix is currently responsible for about 37% of all Internet traffic going to people’s homes, Variety reports, and much of that data was the result of the company’s coding system. Anne Aaron, Netflix video algorithms manager, tells Variety that the company realized the “one-size-fits-all” model wasn’t allowing customers to obtain the most optimal quality. That realization came in 2011, propelling the company to undertake the task of creating a unique set of coding rules for each title as a way to not only save bandwidth, but better the overall quality of the streaming video. – Ashlee Kieler, The Consumerist