5 Ways Streaming Music Will Change In 2016

Pandora has no plans to abandon the personalized radio model it pioneered. Instead, it’s bolting on new features and revenue streams. Most notably, it’s branching out into on-demand streaming using the recently acquired assets of Rdio, the now-shuttered Spotify competitor. That means that in addition to personalized stations, listeners can hand-pick songs and albums from a library of millions of tracks. For Pandora, it adds a new revenue stream, albeit one that is still not economically bulletproof. But unlike online radio, whose royalty rates are decided by legislators and judges, on-demand streaming will let Pandora negotiate licensing costs directly with labels. – John Paul Titlow, Fast Company