Even if, according to the data, nearly 50% of us “prefer broadcast TV,” the influence of streaming media is undeniably changing how consumers watch content. The water cooler conversations, the countless think pieces, websites like Decider who were bred out of the sheer demand to be told what to watch on streaming: if NBC wants to throw numbers around, they should, perhaps, expand their scope outside of traditional ratings metrics. – Olivia Armstrong, Decider

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